--- title: New Crew Logo 👀 description: As Crew takes new steps in the new year, our image needed an upgrade. We’re excited to announce Crew’s new and improved logo. image: https://blog.crewapp.com/hubfs/Blog_Logo_Cover.jpg --- [![Crew Logo](https://blog.crewapp.com/hubfs/Marketing/Logos/logo_crew_red.svg "Crew Logo")](https://www.crewapp.com/) - [Features](https://www.crewapp.com/features) - [Help](https://help.crewapp.com/) - [Signup or Login](https://crewapp.com/app) - [Crew App](https://crewapp.com/app) - [Command Center](https://crewapp.com/enterprise/commandcenter/) [Request Demo](https://squareup.com/us/en/staff/team-communication/contact) ##### [Team Communication](https://www.crewapp.com/enterprise/team-communication) [Keep employees connected and engaged](https://www.crewapp.com/enterprise/team-communication) ##### [Labor Optimization](https://www.crewapp.com/enterprise/labor-optimization) [Give employees instant access to schedules and open shifts](https://www.crewapp.com/enterprise/labor-optimization) ##### [Culture & Recognition](https://www.crewapp.com/enterprise/culture-recognition) [Inspire great work by highlighting outstanding performance](https://www.crewapp.com/enterprise/culture-recognition) ##### [Knowledge Management](https://www.crewapp.com/enterprise/knowledge-management) [Ensure your team is aligned and informed](https://www.crewapp.com/enterprise/knowledge-management) ##### [Administration & Analytics](https://www.crewapp.com/enterprise/command-center) [Manage your workforce and gain immediate insight](https://www.crewapp.com/enterprise/command-center) ##### [Compliance Suite](https://www.crewapp.com/enterprise/compliance) [Protect your people and your organization](https://www.crewapp.com/enterprise/compliance) ##### [Integrations](https://www.crewapp.com/enterprise/integrations) [Integrate with critical operations and reporting tools](https://www.crewapp.com/enterprise/integrations) ##### [Employee Management](https://www.crewapp.com/enterprise/employee-management) [Manage your workforce at scale with an end-to-end employee toolset](https://www.crewapp.com/enterprise/employee-management) [![logo_crew_red](https://blog.crewapp.com/hubfs/Marketing/Logos/logo_crew_red.svg "logo_crew_red")](https://blog.crewapp.com/) - [Features](https://www.crewapp.com/features) - [Help](https://help.crewapp.com/) - [Signup or Login](https://crewapp.com/app) - [Crew App](https://crewapp.com/app) - [Command Center](https://crewapp.com/enterprise/commandcenter/) ##### [Team Communication](https://www.crewapp.com/enterprise/team-communication) [Keep employees connected and engaged](https://www.crewapp.com/enterprise/team-communication) ##### [Labor Optimization](https://www.crewapp.com/enterprise/labor-optimization) [Give employees instant access to schedules and open shifts](https://www.crewapp.com/enterprise/labor-optimization) ##### [Culture & Recognition](https://www.crewapp.com/enterprise/culture-recognition) [Inspire great work by highlighting outstanding performance](https://www.crewapp.com/enterprise/culture-recognition) ##### [Field Execution](https://www.crewapp.com/features/field-execution) [Guarantee flawless frontline execution](https://www.crewapp.com/features/field-execution) ##### [Knowledge Management](https://www.crewapp.com/enterprise/knowledge-management) [Ensure your team is aligned and informed](https://www.crewapp.com/enterprise/knowledge-management) ##### [Administration & Analytics](https://www.crewapp.com/enterprise/command-center) [Manage your workforce and gain immediate insight](https://www.crewapp.com/enterprise/command-center) ##### [Compliance Suite](https://www.crewapp.com/enterprise/compliance) [Protect your people and your organization](https://www.crewapp.com/enterprise/compliance) ##### [Integrations](https://www.crewapp.com/enterprise/integrations) [Integrate with critical operations and reporting tools](https://www.crewapp.com/enterprise/integrations) ##### [Services](https://www.crewapp.com/enterprise/services) [A team of experts dedicated to your success](https://www.crewapp.com/enterprise/services) ##### [Employee Management](https://www.crewapp.com/enterprise/employee-management) [Manage your workforce at scale with an end-to-end employee toolset](https://www.crewapp.com/enterprise/employee-management) Search **Menu** - [Features](https://www.crewapp.com/features) - [Help](https://help.crewapp.com/) - [Signup or Login](https://crewapp.com/app) - [Crew App](https://crewapp.com/app) - [Command Center](https://crewapp.com/enterprise/commandcenter/) [The Crew Blog](https://blog.crewapp.com/) # New Crew Logo 👀 by [Jeremy Reiss](https://blog.crewapp.com/author/jeremy-reiss), on January 28, 2019 ![](https://blog.crewapp.com/hs-fs/hubfs/Rich%20Text%20Pasting/unknown-1593557299733.webp?width=600&name=unknown-1593557299733.webp) As Crew takes new steps in the new year, our image needed an upgrade. We’re excited to announce Crew’s new and improved logo. Crew's CEO, Danny Leffel, designed our first logo using a friendly lowercase script to mirror the company’s approachability and emphasis on personal connection. It’s been touched up over the years and has served the company well. But as Crew grows, our image needs to keep pace and evolve with us. ![](https://blog.crewapp.com/hs-fs/hubfs/Rich%20Text%20Pasting/unknown-1593557265155.webp?width=600&name=unknown-1593557265155.webp) L - Original Crew logo, R - Most recent logo Crew is a startup so it's important for us to make wise decisions in how we’re allocating time and money. The rebranding process can normally be time-consuming and expensive, so our goal became clear: simply refine and improve the logo while maintaining its friendly personality. The result is still a lowercase script but now with all four letters flowing smoothly together. We moved the logomark (checkmark inside the speech bubble) to a secondary role to place more visual emphasis on the custom script since it’s the more unique and human element. ![](https://blog.crewapp.com/hs-fs/hubfs/Rich%20Text%20Pasting/unknown-1593557220394.webp?width=600&name=unknown-1593557220394.webp)The creative process started with tracing paper & pencil. ![](https://blog.crewapp.com/hs-fs/hubfs/Rich%20Text%20Pasting/unknown-1593557203011.webp?width=600&name=unknown-1593557203011.webp) In addition to the logo, we're also excited to launch a new [website](http://crewapp.com/). We completely overhauled our site in a little over two weeks using [Wix](http://wix.com/) and moved away from a hard-to-use Wordpress. This change better aligns our product marketing and allows us to update quicker and share our [customer success stories](https://www.home.crewapp.com/case-studies) easier. ![](https://blog.crewapp.com/hs-fs/hubfs/Rich%20Text%20Pasting/unknown-1593557146443.webp?width=600&name=unknown-1593557146443.webp) If you're interested in viewing more of our design team updates, follow us on our [Dribbble](https://dribbble.com/CrewDesign) page. We'll be posting more as we continue to improve our brand identity and launch new product features. And if you know any talented folks, [we’re hiring](https://jobs.lever.co/crewapp/)! ## Comments ### The Crew Blog Best practices and guidance to help you build happier, more productive, and better informed frontline teams. - [Recent](https://blog.crewapp.com/new-crew-logo#recent) - [Topics](https://blog.crewapp.com/new-crew-logo#topics) - [Archive](https://blog.crewapp.com/new-crew-logo#archive) - [Best Practices (33)](https://blog.crewapp.com/tag/best-practices) - [COVID-19 (20)](https://blog.crewapp.com/tag/covid-19) - [Crew Stories (4)](https://blog.crewapp.com/tag/crew-stories) - [Crew Tips (31)](https://blog.crewapp.com/tag/crew-tips) - [CrewU (2)](https://blog.crewapp.com/tag/crewu) - [Crisis Comms (7)](https://blog.crewapp.com/tag/crisis-comms) - [Employee Engagement (61)](https://blog.crewapp.com/tag/employee-engagement) - [Employee Recognition (13)](https://blog.crewapp.com/tag/employee-recognition) - [Internal Communications (57)](https://blog.crewapp.com/tag/internal-communications) - [Mastering Crew Enterprise (2)](https://blog.crewapp.com/tag/mastering-crew-enterprise) - [Product Update (11)](https://blog.crewapp.com/tag/product-update) - [Scheduling (15)](https://blog.crewapp.com/tag/scheduling) More... - [April 2019 (11)](https://blog.crewapp.com/archive/2019/04) - [May 2019 (9)](https://blog.crewapp.com/archive/2019/05) - [June 2019 (9)](https://blog.crewapp.com/archive/2019/06) - [June 2020 (9)](https://blog.crewapp.com/archive/2020/06) - [October 2019 (8)](https://blog.crewapp.com/archive/2019/10) - [July 2019 (7)](https://blog.crewapp.com/archive/2019/07) - [March 2020 (7)](https://blog.crewapp.com/archive/2020/03) - [May 2020 (7)](https://blog.crewapp.com/archive/2020/05) - [July 2020 (7)](https://blog.crewapp.com/archive/2020/07) - [April 2020 (5)](https://blog.crewapp.com/archive/2020/04) - [January 2019 (4)](https://blog.crewapp.com/archive/2019/01) - [August 2019 (4)](https://blog.crewapp.com/archive/2019/08) - [February 2020 (4)](https://blog.crewapp.com/archive/2020/02) - [May 2018 (3)](https://blog.crewapp.com/archive/2018/05) - [June 2018 (3)](https://blog.crewapp.com/archive/2018/06) - [December 2018 (3)](https://blog.crewapp.com/archive/2018/12) - [September 2019 (3)](https://blog.crewapp.com/archive/2019/09) - [November 2019 (3)](https://blog.crewapp.com/archive/2019/11) - [January 2020 (3)](https://blog.crewapp.com/archive/2020/01) - [July 2018 (2)](https://blog.crewapp.com/archive/2018/07) - [November 2018 (2)](https://blog.crewapp.com/archive/2018/11) - [February 2019 (2)](https://blog.crewapp.com/archive/2019/02) - [August 2020 (2)](https://blog.crewapp.com/archive/2020/08) - [May 2017 (1)](https://blog.crewapp.com/archive/2017/05) - [September 2018 (1)](https://blog.crewapp.com/archive/2018/09) - [October 2018 (1)](https://blog.crewapp.com/archive/2018/10) - [March 2019 (1)](https://blog.crewapp.com/archive/2019/03) - [December 2019 (1)](https://blog.crewapp.com/archive/2019/12) - [July 2021 (1)](https://blog.crewapp.com/archive/2021/07) More... ### Subscribe to Updates ## More stories from Crew Customers ![client-footer-TacoBell-450x600-2](https://blog.crewapp.com/hubfs/client-footer-TacoBell-450x600-2.jpg) ##### Taco Bell keeps 140,000+ frontline employees connected ###### [READ MORE](https://www.crewapp.com/customers/taco-bell) ![client-footer-ALG-450x600-2](https://blog.crewapp.com/hubfs/client-footer-ALG-450x600-2.jpg) ##### 80% lower turnover at Affinity Living Group ###### [READ MORE](https://www.crewapp.com/customers/alg-senior) ![client-footer-Harps-450x600](https://blog.crewapp.com/hubfs/client-footer-Harps-450x600.jpg) ##### Harps Foods deepens engagement with 5,000+ team members ###### [READ MORE](https://www.crewapp.com/customers/harps) [Get started](https://squareup.com/us/en/staff/team-communication/contact) ### Request a Demo ## Get a free, personalized demo No ads. 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