---
title: Crew at TDN2K’s Global Best Practices Conference
description: We spent three days with the TDn2K team in the Dallas area this week for their annual Global Best Practices Conference, read on for our takeaways.
image: https://blog.crewapp.com/hubfs/TDN2K_1.png
---

[![Crew Logo](https://blog.crewapp.com/hubfs/Marketing/Logos/logo_crew_red.svg "Crew Logo")](https://www.crewapp.com/)

- [Features](https://www.crewapp.com/features)
- [Help](https://help.crewapp.com/)
- [Signup or Login](https://crewapp.com/app) 
    - [Crew App](https://crewapp.com/app)
    - [Command Center](https://crewapp.com/enterprise/commandcenter/)

[Request Demo](https://squareup.com/us/en/staff/team-communication/contact)

<https://www.crewapp.com/features/team-communication>

##### [Team Communication](https://www.crewapp.com/enterprise/team-communication)

[Keep employees connected and engaged](https://www.crewapp.com/enterprise/team-communication)

<https://www.crewapp.com/features/labor-optimization>

##### [Labor Optimization](https://www.crewapp.com/enterprise/labor-optimization)

[Give employees instant access to schedules and open shifts](https://www.crewapp.com/enterprise/labor-optimization)

<https://www.crewapp.com/features/culture-recognition>

##### [Culture & Recognition](https://www.crewapp.com/enterprise/culture-recognition)

[Inspire great work by highlighting outstanding performance](https://www.crewapp.com/enterprise/culture-recognition)

<https://www.crewapp.com/features/knowledge-management>

##### [Knowledge Management](https://www.crewapp.com/enterprise/knowledge-management)

[Ensure your team is aligned and informed](https://www.crewapp.com/enterprise/knowledge-management)

<https://www.crewapp.com/features/command-center>

##### [Administration & Analytics](https://www.crewapp.com/enterprise/command-center)

[Manage your workforce and gain immediate insight](https://www.crewapp.com/enterprise/command-center)

<https://www.crewapp.com/features/compliance>

##### [Compliance Suite](https://www.crewapp.com/enterprise/compliance)

[Protect your people and your organization](https://www.crewapp.com/enterprise/compliance)

<https://www.crewapp.com/features/integrations>

##### [Integrations](https://www.crewapp.com/enterprise/integrations)

[Integrate with critical operations and reporting tools](https://www.crewapp.com/enterprise/integrations)

<https://www.crewapp.com/features/employee-management>

##### [Employee Management](https://www.crewapp.com/enterprise/employee-management)

[Manage your workforce at scale with an end-to-end employee toolset](https://www.crewapp.com/enterprise/employee-management)

[![logo_crew_red](https://blog.crewapp.com/hubfs/Marketing/Logos/logo_crew_red.svg "logo_crew_red")](https://blog.crewapp.com/)

- [Features](https://www.crewapp.com/features)
- [Help](https://help.crewapp.com/)
- [Signup or Login](https://crewapp.com/app) 
    - [Crew App](https://crewapp.com/app)
    - [Command Center](https://crewapp.com/enterprise/commandcenter/)

<https://www.crewapp.com/enterprise/team-communication>

##### [Team Communication](https://www.crewapp.com/enterprise/team-communication)

[Keep employees connected and engaged](https://www.crewapp.com/enterprise/team-communication)

<https://www.crewapp.com/enterprise/labor-optimization>

##### [Labor Optimization](https://www.crewapp.com/enterprise/labor-optimization)

[Give employees instant access to schedules and open shifts](https://www.crewapp.com/enterprise/labor-optimization)

<https://www.crewapp.com/culture-recognition>

##### [Culture & Recognition](https://www.crewapp.com/enterprise/culture-recognition)

[Inspire great work by highlighting outstanding performance](https://www.crewapp.com/enterprise/culture-recognition)

<https://www.crewapp.com/enterprise/knowledge-management>

##### [Field Execution](https://www.crewapp.com/features/field-execution)

[Guarantee flawless frontline execution](https://www.crewapp.com/features/field-execution)

<https://www.crewapp.com/enterprise/knowledge-management>

##### [Knowledge Management](https://www.crewapp.com/enterprise/knowledge-management)

[Ensure your team is aligned and informed](https://www.crewapp.com/enterprise/knowledge-management)

<https://www.crewapp.com/enterprise/command-center>

##### [Administration & Analytics](https://www.crewapp.com/enterprise/command-center)

[Manage your workforce and gain immediate insight](https://www.crewapp.com/enterprise/command-center)

<https://www.crewapp.com/enterprise/compliance>

##### [Compliance Suite](https://www.crewapp.com/enterprise/compliance)

[Protect your people and your organization](https://www.crewapp.com/enterprise/compliance)

<https://www.crewapp.com/enterprise/integrations>

##### [Integrations](https://www.crewapp.com/enterprise/integrations)

[Integrate with critical operations and reporting tools](https://www.crewapp.com/enterprise/integrations)

<https://www.crewapp.com/enterprise/employee-management>

##### [Services](https://www.crewapp.com/enterprise/services)

[A team of experts dedicated to your success](https://www.crewapp.com/enterprise/services)

<https://www.crewapp.com/enterprise/employee-management>

##### [Employee Management](https://www.crewapp.com/enterprise/employee-management)

[Manage your workforce at scale with an end-to-end employee toolset](https://www.crewapp.com/enterprise/employee-management)

Search

**Menu**

- [Features](https://www.crewapp.com/features)
- [Help](https://help.crewapp.com/)
- [Signup or Login](https://crewapp.com/app) 
    - [Crew App](https://crewapp.com/app)
    - [Command Center](https://crewapp.com/enterprise/commandcenter/)

[The Crew Blog](https://blog.crewapp.com/)

# Crew at TDN2K’s Global Best Practices Conference

by [Scott Van Brunt](https://blog.crewapp.com/author/scott-van-brunt), on February 4, 2019

We had the distinct pleasure of spending three days with the [TDn2K](https://tdn2k.com/) team in the Dallas area this week for their annual [Global Best Practices Conference](https://tdn2k.com/events/gbpc/). While it was our first time at the event, we couldn’t have been more impressed with the TDn2K team, the quality of the content, and the amazing attendees and discussion throughout.

Our three most important takeaways coming out of the conference were:

**It’s Not Just You. This Operating Environment Really Is This Hard**  
TDn2K showed us a lot of data that confirmed what we all know to be true; the operating environment in terms of hiring and retaining talent is extremely hard. With unemployment at historically low levels and turnover well north of 100%, having to operate restaurants at less than fully staffed has become the norm. With the inability to to bring on new employees fast enough the challenge of keeping existing employees, some 90+% of operators said they are understaffed in terms of hourly employees.

![](https://blog.crewapp.com/hs-fs/hubfs/Rich%20Text%20Pasting/unknown-1593556702835.webp?width=600&name=unknown-1593556702835.webp)

**Did Someone Say Engagement?**  
Gallup similarly showed us reams of data that underscored the challenge around employee engagement. While the fact that only a small percentage of employees are engaged -- less than 30% of even GMs in fact -- might be cause enough for alarm, it’s the impact of low engagement on other key metrics and outcomes that was most troubling. Lower employee engagement directly translates into higher turnover, lower productivity, more absenteeism, and lower sales. Employee engagement is lower in the restaurant industry than in other verticals, which makes the above challenges with hiring and retaining employees that much more daunting.

**The Best-in-Class Really Do Stand Apart**  
Despite these challenges, there’s a cohort of operators out there that are finding a way to break out and still achieve great results. TDn2K showed that within their consortium, there’s a group of ‘best in class’ brands and operators with strong same-store sales and traffic growth. Perhaps not surprisingly these are the ones with a more engaged frontline workforce and much lower employee turnover. It’s no secret that there’s a connection between the employee experience -- how motivated and equipped the frontline team is to do great work -- and the customer experience, and TDn2K’s data drove home that those companies that are doing a better job of engaging, recognizing, and retaining their employees are seeing that translate directly to their financial performance.

We’ll undoubtedly be back in Dallas next year to do it all again. And if you like data, insights, and a great group of senior leaders in the industry (as well as all things bigger and better), we imagine you’d enjoy it as well.

PS - On an even brighter note, easily the most inspiring part of the conference for our team was getting to listen to [John O’Leary](http://johnolearyinspires.com/) tell his story. It was pretty eye opening for us, and we imagine you’ll take inspiration from John’s story as well.

## Comments

### The Crew Blog

Best practices and guidance to help you build happier, more productive, and better informed frontline teams.

- [Recent](https://blog.crewapp.com/crew-at-tdn2ks-global-best-practices-conference#recent)
- [Topics](https://blog.crewapp.com/crew-at-tdn2ks-global-best-practices-conference#topics)
- [Archive](https://blog.crewapp.com/crew-at-tdn2ks-global-best-practices-conference#archive)

- [Best Practices (33)](https://blog.crewapp.com/tag/best-practices)
- [COVID-19 (20)](https://blog.crewapp.com/tag/covid-19)
- [Crew Stories (4)](https://blog.crewapp.com/tag/crew-stories)
- [Crew Tips (31)](https://blog.crewapp.com/tag/crew-tips)
- [CrewU (2)](https://blog.crewapp.com/tag/crewu)
- [Crisis Comms (7)](https://blog.crewapp.com/tag/crisis-comms)
- [Employee Engagement (61)](https://blog.crewapp.com/tag/employee-engagement)
- [Employee Recognition (13)](https://blog.crewapp.com/tag/employee-recognition)
- [Internal Communications (57)](https://blog.crewapp.com/tag/internal-communications)
- [Mastering Crew Enterprise (2)](https://blog.crewapp.com/tag/mastering-crew-enterprise)
- [Product Update (11)](https://blog.crewapp.com/tag/product-update)
- [Scheduling (15)](https://blog.crewapp.com/tag/scheduling)

More...

- [April 2019 (11)](https://blog.crewapp.com/archive/2019/04)
- [May 2019 (9)](https://blog.crewapp.com/archive/2019/05)
- [June 2019 (9)](https://blog.crewapp.com/archive/2019/06)
- [June 2020 (9)](https://blog.crewapp.com/archive/2020/06)
- [October 2019 (8)](https://blog.crewapp.com/archive/2019/10)
- [July 2019 (7)](https://blog.crewapp.com/archive/2019/07)
- [March 2020 (7)](https://blog.crewapp.com/archive/2020/03)
- [May 2020 (7)](https://blog.crewapp.com/archive/2020/05)
- [July 2020 (7)](https://blog.crewapp.com/archive/2020/07)
- [April 2020 (5)](https://blog.crewapp.com/archive/2020/04)
- [January 2019 (4)](https://blog.crewapp.com/archive/2019/01)
- [August 2019 (4)](https://blog.crewapp.com/archive/2019/08)
- [February 2020 (4)](https://blog.crewapp.com/archive/2020/02)
- [May 2018 (3)](https://blog.crewapp.com/archive/2018/05)
- [June 2018 (3)](https://blog.crewapp.com/archive/2018/06)
- [December 2018 (3)](https://blog.crewapp.com/archive/2018/12)
- [September 2019 (3)](https://blog.crewapp.com/archive/2019/09)
- [November 2019 (3)](https://blog.crewapp.com/archive/2019/11)
- [January 2020 (3)](https://blog.crewapp.com/archive/2020/01)
- [July 2018 (2)](https://blog.crewapp.com/archive/2018/07)
- [November 2018 (2)](https://blog.crewapp.com/archive/2018/11)
- [February 2019 (2)](https://blog.crewapp.com/archive/2019/02)
- [August 2020 (2)](https://blog.crewapp.com/archive/2020/08)
- [May 2017 (1)](https://blog.crewapp.com/archive/2017/05)
- [September 2018 (1)](https://blog.crewapp.com/archive/2018/09)
- [October 2018 (1)](https://blog.crewapp.com/archive/2018/10)
- [March 2019 (1)](https://blog.crewapp.com/archive/2019/03)
- [December 2019 (1)](https://blog.crewapp.com/archive/2019/12)
- [July 2021 (1)](https://blog.crewapp.com/archive/2021/07)

More...

### Subscribe to Updates

## More stories from Crew Customers

![client-footer-TacoBell-450x600-2](https://blog.crewapp.com/hubfs/client-footer-TacoBell-450x600-2.jpg)

##### Taco Bell keeps 140,000+ frontline employees connected

###### [READ MORE](https://www.crewapp.com/customers/taco-bell)

<https://www.crewapp.com/customers/taco-bell>

![client-footer-ALG-450x600-2](https://blog.crewapp.com/hubfs/client-footer-ALG-450x600-2.jpg)

##### 80% lower turnover at Affinity Living Group

###### [READ MORE](https://www.crewapp.com/customers/alg-senior)

<https://www.crewapp.com/customers/affinity-living-group>

![client-footer-Harps-450x600](https://blog.crewapp.com/hubfs/client-footer-Harps-450x600.jpg)

##### Harps Foods deepens engagement with 5,000+ team members

###### [READ MORE](https://www.crewapp.com/customers/harps)

<https://www.crewapp.com/customers/harps>

[Get started](https://squareup.com/us/en/staff/team-communication/contact)

### Request a Demo

## Get a free, personalized demo

No ads. No spam. No unnecessary emails. [Privacy Policy](https://7192866.hs-sites.com/privacy-policy)

###### PRODUCT

- [Features](https://www.crewapp.com/features)

###### RESOURCES

- [Help Center](https://help.crewapp.com/)

###### COMPANY

- [Press](https://www.crewapp.com/press)
- [About](https://www.crewapp.com/about)

[![Apple App Store](https://blog.crewapp.com/hubfs/Marketing/Badges/badge_app-store.svg "Apple App Store")](https://apps.apple.com/us/app/crew-messaging-and-scheduling/id962124015)

[![badge_google-play](https://blog.crewapp.com/hubfs/Marketing/Badges/badge_google-play.svg "badge_google-play")](https://play.google.com/store/apps/details?id=com.crewapp.android.crew&hl=en_US)

- [Privacy](https://www.crewapp.com/privacy-landing)
- [Terms](https://www.crewapp.com/terms-of-use)
- [Status](http://status.crewapp.com/)
- © 2021 Speramus, Inc.

<https://www.facebook.com/crewmessaging> <https://twitter.com/crew_app> <https://www.linkedin.com/company/crewapp> <https://www.instagram.com/crewapp/>