Even before COVID-19, many assisted living facilities and other senior care organizations were struggling to survive the inherent pressure cooker of the industry. Providers already face a talent shortage—with turnover rates ranging from 40-75%; job openings doubling in nursing care facilities, assisted living, and continuing care retirement communities; and an expected spike in demand for home health and personal care aides of 36% by 2028. Because of this, senior care organizations are paying hundreds of thousands of dollars in hiring and training costs each year, and they now need even more resources so they can effectively protect their residents from the relentless COVID-19 pandemic.
However, with all of these challenges comes opportunity. As many have noted, smart communities are accelerating their technology adoption by leaps and bounds in order to take control, build resilience, and prepare for a post-pandemic future. A wide range of increasingly popular technology solutions are helping senior care facilities improve efficiency, caregiver morale, and even patient outcomes. Before COVID-19, the majority of healthcare IT’s attention was consumed by lengthy, costly electronic health record (EHR) rollouts. But as assisted living organizations begin to adapt to their new normal, many are experimenting with other helpful tools that deliver significant value in less time.
For example, here are four different ways forward-thinking senior care homes are leveraging technology to ensure their operations run smoothly around the clock, keep employees happy and productive, and deliver the best possible care for their residents and patient families:
Ginna Baik, senior care strategist at CDW Healthcare, pointed out in her recent HealthTech article that “...technology can positively impact workload management and productivity, giving caregivers more time to provide direct care and enjoy their interactions with residents.” This is a crucial advantage if you’re trying to hire and retain senior care workers in today’s competitive talent climate, as explained by Kathleen Weissberg, education director for Select Rehabilitation, who pointed out, “If we’re not giving employees what they desire, we’re going to lose them.”
Thoughtful assisted living administrators are adding many of these simple, easy-to-use solutions to their technology ecosystems and clamoring for more next-generation tech that’s constantly getting better, faster, and easier to use. Given how essential proper staffing is to this service industry, the biggest benefits of all can be realized when this kind of technology helps your employees become more engaged with both residents and the rest of the organization.
To learn more about communications best practices in healthcare, download our free guide: “Healthcare Playbook: Communicating with Impact.” In it, we explore actionable tips and advice to help administrators achieve greater reach and engagement with their employee communications strategies. As always, feel free to share your own stories with us on Twitter and stay tuned for more COVID-19 resources from Crew and around the web.