Crew Integrates with Slack to Unify Central Office and Frontline Workers for the First Time

by Scott Van Brunt, on August 4, 2020

SAN FRANCISCO—Crew, the leading digital workplace for organizations with frontline employees, today announced the release of a deep integration with Slack. This integration is the first to unify communications between the enterprise communication platform that many corporate offices rely on with the mobile-friendly tools preferred by their distributed, frontline teams. With Crew’s new Slack integration, headquarters personnel using Slack for work communication can seamlessly establish top-down and bi-directional lines of communication directly with their frontline teams using Crew.

Slack Cropped

More than 35,000 organizations—across healthcare, retail, food service, manufacturing, and service industries—rely on Crew’s secure digital workplace to streamline communication, scheduling, and recognition across their distributed teams. For these teams, the COVID-19 pandemic has elevated the importance of real-time communications across the enterprise. This is especially true among organizations employing distributed frontline workers. Unfortunately the leadership teams in these organizations are often forced to switch tools to reach their broader workforce. This results in unnecessary delays and abandonment of some communications. The powerful integration between the Crew and Slack platforms helps organizations finally bridge these two critical groups.


The COVID-19 pandemic shines a spotlight on the outsized importance of ‘frontline’ teams—at our grocery stores, restaurants, hospitals, long-term care facilities, and warehouses—who keep the economy moving even as they face greater risk simply by going to work. It’s more essential than ever for these employees to feel a true and authentic connection with their managers and senior leaders,” said Scott Van Brunt, Chief Operating Officer at Crew.“ We know that operations executives and other home office employees spend their days in Slack, and are pleased to offer this integration to enable organized and purposeful communication that creates more connected teams, wherever they are.”

Organizations must communicate more frequently with frontline employees now than before the pandemic to ensure compliance with local ordinances and regulations. Given the changing dynamics of business in the COVID-19 era, the need for transparency, accountability, and real-time communication has never been greater. For more information about the partnership between Crew and Slack, visit or the Slack App Directory.

About Crew

Crew is a mobile-first digital workplace that helps organizations with frontline employees streamline communication, scheduling, training, recognition, and more across their distributed workforces. More than 35,000 organizations—including leading brands such as Taco Bell, Planet Fitness, Ace Hardware, and Valero—rely on Crew’s secure and easy-to-use mobile app and web platform gives frontline teams access to the information, motivation, and connections they need to do exceptional work. To learn more, visit

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